Web development & SEO — Milan · Como
Websites that work for your business
A website shouldn't be a digital business card. It should bring enquiries, take bookings, generate quotes — and push every contact straight into your CRM. That's the only kind we build at Automation Systems.
The approach
What a business website should actually do
Most company websites are brochures: nice photos, a list of services, a contact form nobody answers. They cost money and produce nothing you can measure.
We take a different route. Automation Systems — the company founded by Andrei Matcovschi — has built custom management software and CRMs for companies across Italy and Switzerland for years. When we build a website, we build it the way we build software — start from the process, define the result the site has to produce, then measure it. In practice, that means three commitments:
Fast
Lean pages, optimised images, no bloated themes. Your site loads in well under two seconds on a phone — because every extra second costs you visitors and rankings.
Honest
No vanity dashboards, no lock-in. You own the domain, the code and the content. A fixed quote before we start, so you know exactly what you're paying for.
Built to convert
Every page has one job: a call, a WhatsApp message, a booking or a quote request. We remove everything that distracts from it.
The difference
Wired into the software your business already runs
Here's the gap between a website from a web agency and a website from a software company: ours talk to your systems. Because Automation Systems builds ERP and CRM software every day, your site plugs into the tools you already use — or into the ones we build for you.
Enquiries become tracked leads
Every form, call and WhatsApp message lands in your CRM with source, date and a follow-up already scheduled. No lead lives and dies in an inbox, no client is forgotten.
Online quoting
Configurators that let prospects build their request on the site and receive a PDF quote in minutes — the same engine behind the quoting automation our clients use internally.
Client areas
A reserved area where your clients download invoices and documents, check the status of a job and book appointments — without calling your office for every little thing.
Bookings that fill themselves
Online booking synced with your real availability, with confirmations and reminders sent via WhatsApp and email. Fewer phone calls, fewer no-shows.
Findability
Technical SEO included, not sold as an extra
Every website leaves our workshop with the technical SEO already done — it's part of the build, not a line on the invoice:
- Clean, valid HTML with one clear topic per page and a correct heading structure.
- Speed tuned for Core Web Vitals — the performance signals Google actually measures.
- Structured data (Schema.org) so search engines and AI assistants understand who you are, what you sell and where you operate.
- hreflang for Italian and English versions when you serve both markets — essential if you work between Italy and Switzerland.
- Local SEO for the areas you actually serve, from Milan and Como to Canton Ticino.
A fast site with clean code and clear pages outranks a pretty site with none of that. The technical base comes standard; if you want ongoing content and ranking work after launch, we can plan that too.
How it works
From first call to a site that produces enquiries
Analysis
We define what the site must produce — enquiries, bookings, quotes — and which of your systems it must talk to. Free and without obligation.
Structure and copy
Pages designed around what your clients actually search for, each with one clear action. You approve the texts before any design work.
Build and integrate
Development, CRM and management software integration, technical SEO, testing on real phones — not just a designer's monitor.
Launch and measure
Go-live, Search Console setup and a simple monthly picture of the enquiries generated. Numbers, not impressions.
Frequently asked questions
Business websites: what owners ask us
How much does a business website cost?
It depends on the number of pages and, above all, on the integrations: a site that only presents your services costs less than one with online quoting, bookings and a client area. Every project starts with a free analysis and a fixed quote — price and timeline agreed before any work begins.
Can you connect the website to the software we already use?
Yes — that's the whole point. Automation Systems builds custom management software and integrations for a living, so your website can talk to your existing CRM, ERP, invoicing or booking tools. If you have no CRM yet, we can build one around your process and wire the site into it from day one.
Do you also handle SEO and maintenance after launch?
Technical SEO is always included: clean code, speed, structured data, correct indexing. After launch you can keep the team on for updates, security and ongoing SEO work — with Andrei Matcovschi as your single point of contact — or manage the site yourself: you own the domain, the code and the content either way.
A website is one piece of the system. If the repetitive work behind it — invoices, reminders, reports — still runs by hand, look at what business automation can take off your plate.
First step
Your website should be your hardest-working salesperson
Tell us what your current site produces — if you don't know, that's the answer. The analysis is free: half an hour to see what a working website could bring your business.